Sep 10
7
Get indexed, get ranked, get traffic
It’s undeniable that the one thing you need to succeed in your online business is traffic. And the best kind of traffic is free traffic. Where does free traffic come from? Google and other search engines.
How does Google give out free traffic?
You’ve experienced this process a lot of times. You go to Google. Type in something you’re looking for. And then you visit one or more of the sites that show up. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.
You probably only visit a link or two from the first page of results. Actually, almost 100% of the free traffic goes to this first page of results. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.
So to get any significant amount of free traffic from Google, you really need to be on the first page. And that means you need to be “ranked” in the top 10 by Google. And this bring us to…
What is SEO?
Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. It’s a complex formula that only people working for Google know exactly. However, we do know a few things that count.
Getting indexed
Before you can get ranked, Google has to first know your site exists. This is called getting “indexed.” When your website gets indexed, Google stores information about it in their massive database.
To get indexed, you have to help Google find your site. And the best way for Google to find you is to get inbound links from other sites. Google will actually follow the links on sites it already has indexed to find new sites and index them.
A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. So any new links will be followed right away.
Gaining ranking for more traffic
Once you have been indexed, you will start working on increasing your rank. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.
There are three components of gaining ranking:
- Content
- Links
- Activity
Great content
This is the SEO work you do on your page. You need to make sure your content matches the search terms you’re going after. Obviously, the article you’re reading now is about search engine optimization. One reason Google knows this is because the words search engine optimization appear inside it. But also because other related words like traffic generation show up in it, as well.
You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. Each of these plays a roles in Google determination about your site.
Link strategy
The second factor is your linking. The links to your site, as well as the sites you link to are important. It’s very important that you have more links coming in than you have going out. And the more inbound links the better.
A very easy way to get a lot of links to your site is through article marketing. To accomplish this you start by writing an article that targets the keywords you’re after. Then you have to create multiple versions of this articles. Because you’re going to post a unique copy of it to lots of different websites. And quantity is the key here – so do lots and lots.
Getting activity
Finally, we know that Google gives you credit for the activity on your site. Static pages that just sit may rank at first, but will fall off over time. So you need to update your pages often. One way to keep adding new content it through RSS feeds.
But the best way is with active discussions on your page itself. To get comments from others, you need to get others to visit your site. One simple method for doing this is to use forums.
What you need to do is sign up with several forums in your niche. And post their often. And link back to yourself in your signature file. This will get your more inbound links. And it gets people to visit the site you link to.
Traffic Conclusion
It’s important that you do everything listed here. Unfortunately, rewriting your articles again and again. Setting up tons of profiles on forums. And visiting all the sites to post up your comments and articles takes a really long time. Which means you probably won’t end up doing it.
Fortunately, you can get rank builder software to do all the grunt work for you. So my best advice is to automate as much of this as you can. And then you’re sure to get it done. And if you don’t do it, you simply will not ever get free traffic from Google. Traffic generation tips you might want to checkout.
About the Author
Dustin Struckman Has Written 33 Articles For Us!
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