Aug 10
15
Email List Building Strategies
If you’re going to be successful in internet marketing, you need to build a list. This is the most important factor in your long-term success. Once you have a list built, you can market to it again and again. It’s like a renewable resource that allows you to make money on demand.
How’s how to build a list:
There are 3 factors in list building you need to consider:
- The Squeeze Page
- Your Bribe
- The Thank You Page
The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. It’s the page where you ask them for their email address. That’s why it needs to look like a professionally designed page. And have an easy to understand opt-in form. You’ve also got to make a strong “close”.
The biggest mistake you can make is not having a clear call to action. Your call to action tells the visitor what to do. Without this your opt-in rate will plummet. It’s strange, but if you don’t tell people what to do, they won’t do it.
If you want to add some extra juice to your opt-in page add a compelling video to the page. This will grab your visitors attention and keep it. And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it’s done playing.
If you don’t know how to make video, don’t worry. You can hire freelancers to do this for you for a few hundred dollars. You can also find ready-made list building tools that include video squeeze pages.
Your Bribe – The second component is the reason they are opting into your list. You have to give people a compelling reason to give your their email. Most people are very protective of their email address. So you have to give them a good reason to do it.
You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And will be able to actually benefit from it. Here’s some examples:
- An eBook
- Software
- Videos
- An email training series
You’ve got to create some great content. Something that’s useful and helpful to your visitors. And nothing sells like “free”. Bottom line is it’s got to be worth more to them than their email address.
Now, if you don’t know how to create the bribe don’t worry. You can just pay someone else to make it for you. Simply tell them what the topic is and they can write the content. One easy and effective bribe is a 5-part email training series. And you can get emails ghost written for about $20 – $25 each. So, a great premium will cost you around $100 – $150.
There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. This allows you to get started with no products of your own. And you can earn some commissions immediately from your emails.
The Thank You Page – The last bit is the thank you page. This is where your visitor goes after opting into your list. It’s nice to give them some great content right away. Then they feel good about giving you their email address. And it helps you establish the relationship. It also makes them more likely to open your emails.
Again, a simple solution to this is to get an email marketing package that includes everything. You can also put the whole thing together on your own. And do your own writing for this content. Or hire ghost writers to write them for you.
Summary
Whether you decide to build your email funnel yourself. Or if you hire people to do this for you. Or go with a complete package. It’s just important that you start today building your opt-in list. Once you’ve got it built. You can basically write your own meal ticket.
About the Author
Dustin Struckman Has Written 33 Articles For Us!
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