Answer this question: What’s the most common reason people get online each and every day? Simple. To get information. Google alone serves up 400 million searches per day! Why should you care? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And when done correctly, you can get paid for it, too!

Info marketing explained

First of all, an info business is the least complex business possible. You take information and turn it into a digital product – like and ebook. And other people buy this product to get the info. Pretty simple, wouldn’t you say?

How does it work?

OK, the concept is simple. But to make it a successful business there has to be value in the info you’re selling. So the key is to figure out what people want. How can you find out what people want?

One easy way to figure it out is with a simple search. Visit answers.yahoo.com or similar sites and you’ll get a good idea of the kinds of things people need help with. Your goal is to find a common problem. Something that most people don’t already know. Then just give them the answer in your ebook.

Power tip

If you’re worried about how to write and ebook. Put it this way: An ebook is just a series of articles. Writing a whole ebook can be overwhelming. Focus on one article at a time. And when you have a collection, flesh them out, add to them and voila! You’ve got an ebook.

OK, what’s so hot about digital products? Interestingly enough, we’re back to the name of this article How about 7 reasons why:

1. Simplicity and ease

An info product business runs on auto-pilot. Custom support is all but non-existent. So it’s nearly a 100% hands-free business. You’re building a completely automated business.

You have no physical inventory. You don’t have to ship anything. It’s digital.

2. Repurposing

After you’ve created a few ebooks. You can put together bigger more expensive information products. It’s a simple matter to merge a few ebooks into one. Then you can sell it for a lot more. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.

3. Resale rights

When you own the product, you can sell resell rights to it. This is a very popular topic right now, because it’s much easier to get the resell right than to make your own product. Plus, you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Break it apart and create a multi-part email series with it. You can use this to build a list that you can marketing to again and again.

5. More leverage

Don’t stop there . . . break it into several smaller reports. These reports can then become lead generators for your ebook. You can give them away or even charge a small amount for them. Either way, you win because you’re feeding your funnel. Taking this technique to the max, you can let your affiliate give the reports away for you. Wait, did I say “affiliates”?

6. An affiliate army

This one is huge. Once you have your own product. You can get other people to promote it for you. Imagine having 100′s or 1000′s of other people promoting your products. You’ve got to have your own products to have affiliates.

7. JVs

I’ve saved the best for last. The number one way to launch your success is through joint ventures. So, I’d say this is the most important reason to have you own products. Because if you don’t have you own product, you’ve got nothing to JV.

Summing it up

If you’re not convinced to start selling information products, then you’ve probably been sleeping. You’ll become the ruler of your own fate. Because you’re 100% in control. So just get started:

• Go to answers.yahoo.com
• See what people are asking about
• Start providing information

Information product development really is that simple. Before you know it, you’ll have your own info product.

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Dustin Struckman Has Written 33 Articles For Us!

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Tags: info product business, info product marketing, internet marketing

This entry was posted on August 18, 2010 at 12:38 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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